Sí TV on a Barter Spree

Donohue, Steve
September 2005
Multichannel News;9/5/2005, Vol. 26 Issue 37, p22
Focuses on cross-marketing deals launched by Sí TV that aimed to promote the network in the U.S. in 2005. Target audiences of the network; Provisions of the marketing deal of the network with XM Satellite Radio; Remarks from Leo Perez, chief operating officer of the company, on cross-marketing deals; Population of subscribers of Sí TV.


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