TITLE

F.Y.I

PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on the advertising industry in the U.S. as of September 6, 1999. Information on the branding campaign in consumer and trade publications launched by "Business Week"; Issuance of the U.S. Federal Trade Commission's report to Congress on advertising self-regulation in the alcohol industry; Value of the TV ad campaign of online beauty products and cosmetics retailer eve.com.
ACCESSION #
18214318

 

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