Lincoln LS' ad 'Journey' begins

July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p30
Trade Publication
This article reports on the introduction of an advertising campaign for the Lincoln 2000 LS sedan from Ford Motor Co. in the U.S. on July 17, 1999. The campaign is valued at $70 million with three TV spots, plus print and outdoor advertisements. The automobile is expected to build on the repositioning the company started with the Navigator sports utility vehicle. The campaign was developed by Y&R Advertising of Irvine, California.


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