TITLE

Soothing shopping

PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on a TV spot developed by Grey Advertising for online car-buying service Autobytel.com in the U.S. in 1999. The spot emphasizes consumers' increased control by showing a woman floating idyllically on a raft, shopping by laptop, hitting the keyboard and being transported into her car. The $15 million campaign runs through yearend.
ACCESSION #
18214287

 

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