Stuffy party escape plan

July 1999
Advertising Age;7/19/1999, Vol. 70 Issue 30, p3
Trade Publication
This article reports on the TV spots for mobile phone company VoiceStream Wireless Corp. in the U.S. in July 1999, which feature actress Jamie Lee Curtis. In the creative developed by advertising agency Publicis, Curtis is trapped at a dinner party and slips under the table to use her VoiceStream phone and call a friend to help her escape. The 30-second spot will run in 15 markets, including Denver, Colorado, Phoenix, Arizona and Salt Lake City, Utah. All VoiceStream advertisements are tagged: Get more from life.


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