TITLE

Stuffy party escape plan

PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the TV spots for mobile phone company VoiceStream Wireless Corp. in the U.S. in July 1999, which feature actress Jamie Lee Curtis. In the creative developed by advertising agency Publicis, Curtis is trapped at a dinner party and slips under the table to use her VoiceStream phone and call a friend to help her escape. The 30-second spot will run in 15 markets, including Denver, Colorado, Phoenix, Arizona and Salt Lake City, Utah. All VoiceStream advertisements are tagged: Get more from life.
ACCESSION #
18214286

 

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