TITLE

Technical assistance

PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on an advertising campaign launched by ZDNet the day after Christmas to nab technology consumers who do not know how to use their holiday gifts. The advertisement, created by Lowe Lintas & Partners Worldwide, shows children playing with a robot dog.
ACCESSION #
18214173

 

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