Times Square celebrations, minus dirt

December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p3
Trade Publication
This article presents information on a new Tide advertisement to be launched by Procter & Gamble Coo. on the big screen in New York's Times Square Panasonic AstroVision in December 1999. The commercials, created by Saatchi & Saatchi, New York used the Tide box colors and clever quips to attract attention.


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