TITLE

Polaroid takes a shot for Y2K ad

PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertisement for the PopShots single-use instant camera from Polaroid Corp. in the U.S., as of July 1999. The American Bankers Association protested the advertisement, in which a young man on New Year's Eve uses PopShots to photograph the balance on his account at an automated teller machine, just in case the computer Y2K bug eats into the balance after midnight.
ACCESSION #
18213739

 

Share

Other Topics