TITLE

Daring fragrances

PUB. DATE
July 1999
SOURCE
Advertising Age;7/5/1999, Vol. 70 Issue 28, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign for the Candie's and Candie's for Men fragrances of Liz Claiborne Cosmetics, featuring actress Alyssa Milano, in the U.S. in 1999. The $20 million campaign was done in-house with Candie's agency InMarketing. TV will break in late August and print advertisements will start in September issues of such magazines as Jane, Rolling Stone and Vogue.
ACCESSION #
18213735

 

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