Antioxidant pitch for new toothpaste

July 1999
Advertising Age;7/5/1999, Vol. 70 Issue 28, p10
Trade Publication
This article features DentaVite, introduced in the U.S. by Canadian marketer Natural White in August 1999. Dentavite is a toothpaste with vitamin E and the antioxidant Pycnogenol. It will be backed by TV, radio and couponing breaking in September 1999, from Karlen Advertising, New York.


Related Articles

  • RADIOWATCH.  // Marketing (00253650);7/15/1999, p8 

    Presents the results of an analysis of radio advertising with the highest recall in Great Britain for the week ending July 4, 1999. Difficulties in using radio as a medium to convey a new brand; Advantages of tie-ins with television advertising.

  • Hitting the spot. Weiner, Richard // Public Relations Tactics;Dec2007, Vol. 14 Issue 12, p4 

    The article defines basic jargons used in advertising. They include spot advertising, break position and spot radio or spot television (TV). Spot advertising means the time purchased on an individual basis. Break position refers to commercial time that is broadcast between programs instead of...

  • Market Indicators.  // MediaWeek;11/21/2005, Vol. 15 Issue 42, p3 

    The article offers information on mass media advertising in the United States as of November 21, 2005. Telecommunication, retail and motion pictures continue to drive prime time advertising. Children network inventory is tight in cable television advertising. Some categories showing market...

  • To Read, View, or Listen? A Cross-Media Comparison of Comprehension. Jacoby, Jacob; Hoyer, Wayne D.; Zimmer, Mary R. // Current Issues & Research in Advertising;1983, Vol. 6 Issue 1, p201 

    Using several of the communications employed in a recent large-scale investigation into the miscomprehension of televised communication, the present investigation compared miscomprehension rates for TV with those for print and audio-only formats. The findings revealed that print was better...

  • Are commercials on the way out?  // USA Today Magazine;Apr93, Vol. 121 Issue 2575, p12 

    Cites a study by James H. Snider for the World Future Society, who found commercials may disappear from television and radio in the future as people switch to interactive media, which enables consumers to separate promotional material from the information or entertainment part of broadcasts. ...

  • Unconstitutional Comelec restrictions. PANGANIBAN, ARTEMIO V. // Filipino Reporter;3/1/2013, Vol. 41 Issue 13, p21 

    The author contends that the Philippine Commission on Elections' (Comelec) restriction of candidates for national posts to an aggregate total of 120 minutes of television commercials and 180 minutes of radio advertisements is unconstitutional.

  • And now a word from our sponsor. Fox, Jim // West County Journal;5/30/2012, Vol. 48 Issue 22, pA4 

    The article criticizes the excessive advertisements in radio and television programs.

  • Judging by the evidence, there is still plenty of talent in media. Snoddy, Raymond // Marketing (00253650);7/13/2000, p16 

    Comments on the quality of radio and television advertisements in Great Britain. Entries to the Banff International television award; Difficulty of finding entries from the commercial sector that could be put on a shortlist; Sophistication of advertising campaigns produced by young people.

  • Radio days. Brooke, Jill // Adweek Western Edition;10/27/97, Vol. 47 Issue 43, p22 

    Compares the effectiveness of radio advertising to that of television advertising. Financial aspects of advertising on radio as opposed to television; Reason radio advertising is not perceived as well as television advertising; Discussion on the demographics affiliated with radio advertising;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics