TITLE

breaking: Healthtex

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section provides information on an advertising campaign created by Wiley & Associates for children's apparel brand Healthtex in the U.S. in 1999. The campaign marks a shift in the VF Corp. unit's focus from durability and washability to the importance of encouraging children to play.
ACCESSION #
18211341

 

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