TITLE

breaking: CNET

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section provides information on a television advertising campaign created by Citron Haligman Euro RSCG for CNET which will be launched in the U.S. in 1999. In the spot, a patient asks his doctor if he thinks a 500 megahertz, 128 megabyte computer is adequate. The advertisement is part of a $100 million 18-month campaign.
ACCESSION #
18211006

 

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