TITLE

attitudes

PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section provides information on two print advertising campaigns. Ford Motor Co. and Conde Nast Publications agreed in a partnership for a Ford Division-sponsored special section aimed at raising breast cancer awareness. The insert appears in the May 1999 issues of Glamour, Mademoiselle, Self, Vogue and Women's Sports & Fitness. Another print advertisement aims to attract a different type of client, a company in fashion, art of music or something that deals more with pop culture. The phone number displayed in the advertisement connects the caller with advertising agency Spike/DDB.
ACCESSION #
18209760

 

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