TITLE

Polly purloins a cracker

PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the television advertisement for Dare Foods' Vinta crackers in Canada. In creating the advertisement, TBWA/Chiat/Day decided to forgo the "bite and smile" advertising that such products typically use to deliver a taste message. The campaign tagline is presented. The commercial, titled "All the president's parrots," features two cracker-craving parrots.
ACCESSION #
18206064

 

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