Polly purloins a cracker

May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p48
Trade Publication
The article features the television advertisement for Dare Foods' Vinta crackers in Canada. In creating the advertisement, TBWA/Chiat/Day decided to forgo the "bite and smile" advertising that such products typically use to deliver a taste message. The campaign tagline is presented. The commercial, titled "All the president's parrots," features two cracker-craving parrots.


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