TITLE

Soft and sensible

PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the television advertisement for Kimberly-Clark Corp.'s Scott tissue. The campaign tagline is presented. The advertisement, created by J. Walter Thompson USA (JWT), features employees taking home the 1,000-sheet-roll tissue. According to the article, the campaign is the first work for JWT since Kimberly-Clark consolidated its paper products at WPP Group agencies.
ACCESSION #
18204677

 

Related Articles

  • NOVELL. Maddox, Kate // B to B;6/7/2004, Vol. 89 Issue 6, p22 

    This article focuses on the advertising campaign of Novell Inc. titled "We Speak Your Language," Goal of the campaign is to raise awareness of Novell brand, market positioning and products among C-level executives. Duration of campaign: January 2003-present Integrated elements: TV, print,...

  • Derriere dilemma.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p38 

    This article relates the television advertising campaign made by J. Walter Thompson USA, Chicago, Illinois, for Nabisco Biscuit Co. The campaign shows a gorgeous woman walking down the street eating cheese curls. She appears not so attractive after she wipes her hand and leaves a powdery orange...

  • Schick: Diamonds are everyone's best friend. Snyder, Beth; Cardona, Mercedes M. // Advertising Age;11/8/1999, Vol. 70 Issue 46, p8 

    This section reports on the global advertising campaign to introduce Warner-Lambert Company's Schick FxDiamond razor. The marketer's two 30-second spots, created by J. Walter Thompson USA, New York, use a "he said, she said" approach with word play on the term diamond. Spending was undisclosed;...

  • CHANGE IS THE ONLY CONSTANT. Jacobs, Heather // Inside Film;Oct2005, Issue 81, p26 

    This article discusses the production of television commercials in Australia. Advertising production in Australia is experiencing a downturn, with production houses and advertising agencies having to adapt quickly to an uncertain future. The industry is beset by shrinking budgets, the increased...

  • Andrex rebrands Moistened range.  // Marketing (00253650);8/6/2008, p5 

    The article reports on the move of Kimberly-Clark Corp. to relaunch its Andrex Moistened toilet tissue brand as Andrex Fresh is supported by an integrated campaign in Great Britain. The move aims to make the product gain an attractive image to the consumers, by redesigning them for a better...

  • breaking: Smart Start.  // Advertising Age;2/1/1999, Vol. 70 Issue 5, p44 

    This article reports on Kellogg Co.'s advertising campaign for Smart Start cereal. The spots, from J. Walter Thompson USA Inc. of New York, suggest skiing, scuba diving and mountain biking.

  • the big push.  // Advertising Age;11/9/1998, Vol. 69 Issue 45, p94 

    The article reports that the U.S. Marine Corps launched its television advertisement on November 10, 1998. The commercial, created by J. Walter Thompson USA, features a stylized demonstration of the 54-hour training ordeal recruits go through before finally becoming a full-fledged Marine....

  • Mullen's Latest Nextel Work Is a Parting Gift.  // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22 

    It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...

  • Kraft tastefully takes spot at family table. Garfield, Bob // Advertising Age;9/14/1998, Vol. 69 Issue 37, p67 

    Reviews the Kraft Foods television advertising campaign which was launched during the Fall of 1998. Creation of the campaign by J. Walter Thompson USA; Details of the advertisements.

Share

Read the Article

Courtesy of MICHIGAN ELIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics