TITLE

Recruitment now function of marketing

AUTHOR(S)
Cleland, Kim
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Careerpath.com is sponsoring an online job fair in the U.S., as of April 1999. The site lists nearly 350,000 job postings from 85 affiliated newspapers. For the fair, it is offering new job listings, industry-themed pavilions and daily chat events led by executive recruiters and other human resources experts. According to Ben Bellinson, senior vice president at Careerpath.com, recruitment is becoming more of a marketing activity. An employer has to effectively market itself to attract the good employees. The Web is a great place to do that.
ACCESSION #
18204629

 

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