TITLE

Sports and comics: Teens gravitate to entry point

AUTHOR(S)
Freeman, Laurie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the study of newspaper readership among teenagers in the U.S., as of April 1999. It was found that 69% of teenagers read a newspaper in the last week, and 40% of them read or looked at a local daily newspaper in the past day. For Sunday newspapers, 72% of teens read or looked at a Sunday newspaper in the past month; with 78% of teens ages 15 to 17 reporting they have looked at a Sunday newspaper. Not surprisingly, the sports and comics sections are read most frequently by teens, although a considerable number, 40%, say they read the front page as well.
ACCESSION #
18204614

 

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