September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p92
Trade Publication
The section describes two advertising campaigns. Online financial adviser Motley Fool adopts the format of an Alcoholics Anonymous meeting, with people making confessions about their money habits. The outdoor advertisements to be released on October 1, 1999, are part of a brand awareness campaign from the Martin Agency, that also includes television and radio. Year 2K Communications created a campaign for the New Year's Eve party of celebrity Merv Griffin.


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