TITLE

'Revolutionary' self-exam

PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the cable and broadcast campaign launched by Becton Dickinson for its Sensability Breast Self-Examination Aid on October 4, 1999. The tagline of the campaign is Feel more confident. The company is touting the over-the-counter product as revolutionary because it is the first government-approved device for a self-examination. Grey Advertising handles the account.
ACCESSION #
18202370

 

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