TITLE

Shorter is better

PUB. DATE
November 1999
SOURCE
Advertising Age;11/8/1999, Vol. 70 Issue 46, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Gel Tech launches an estimated $10 million to $15 million national TV, print and radio effort for its new Zicam nasal spray as of November 8, 1999. the campaign, from Kovel/Fuller, Los Angeles, focuses on Zicam's ability to shorten the duration of a cold; TV creative attempts to link a short cold with other short things such as short films and short cuts.
ACCESSION #
18202346

 

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