TITLE

breaking: SelfCare.com

PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that SelfCare will begin a marketing campaign from agency Hoffman/Lewis on September 27, 1999. The campaign will include television, radio and print advertisements. Support. Guidance. Answers. is the theme for the national campaign for the women's health Web site selfcare.com. Offline and online advertisements promote a $10 off introductory deal to increase traffic to the information and commerce site operated by Medical Self Care. The company began as a magazine and now has expanded to the Web.
ACCESSION #
18202324

 

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