TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Snyder, Wally; Thomas, Martin; Scardino, John; Connolly, AnnMaura
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Advertising's Trouble Starts With Its Fixation on Youth," which focused on advertising to the youth; "Marketers Need Fusion, Not Illusion," which discussed the concept of a fusion of advertising and promotion; "AmeriCorps opts for 1st Paid Advertising," which is about a program that provides adults to serve their communities and pay for college.
ACCESSION #
18202238

 

Related Articles

  • Feedback. McFarland, Todd; Bolton, April; Worple, Doug; Frey, Don; Vehr, Greg; Hueneman, Matt; Brooks, Rhoda // Cincinnati Magazine;Nov2009, Vol. 43 Issue 2, p18 

    Several letters to the editor are presented in response to articles published in previous issues of the journal including the "Down on Main Street," an interview with author Kathy Y. Wilson in the September 2009 issue, "Market Domination," on advertising campaign in September 2009 issue, and...

  • LETTERS TO THE EDITOR. Papale, Christina; Flatow, Peter J.; Hayden, Jim; Fertitta, George; Tarlow, Dick // Advertising Age;2/2/1998, Vol. 69 Issue 5, p22 

    Several letters to the editor are presented in response to articles in previous issues including "Ads make Nike more approachable, but it's no longer true to its culture," in the January 12, 1998 issue, "Ad campaigns take hold in public-policy lobbying," in the December 22, 1997 issue and "Want...

  • E.TR@DER.  // Fund Strategy;6/5/2006, p38 

    Several letters to the editor about getting too old for planning the portfolio while the markets move so violently, about the city where the streets are paved with mines and sharks cruise the corridors of power, and the new advertising campaign which Victoria has alerted on the plans to...

  • Viewpoint. Clark, Giles; Ryddel, James; Williamson, Dan // Marketing Week;11/9/2006, Vol. 29 Issue 45, p19 

    Several letters to the editor are presented in response to the articles including "Sony Bravia Ad Criticised for "Terrorist Attack" Similarities" and "Regulating Games That Can End in Tears," both in the October 26, 2006 issue of the journal and an article about the Asian football market as a...

  • LETTERS TO THE EDITOR. Kurz, Mitchell H.; Spinella, Art; Reilly, Kevin C. // Advertising Age;8/10/1998, Vol. 69 Issue 32, p10 

    Several letters to the editor are presented in response to articles in previous issues including "Beyond Advertising," in the August 3 issue, "Comparative Ads Work," by Gordon Wangers in the July 6 issue and "Lite Takes Odd Twist," by Bob Garfield in the June 29 issue.

  • LETTERS.  // Media: Asia's Media & Marketing Newspaper;5/19/2006, p19 

    Several letters to the editor are presented in response to articles in previous issues including an article criticising the idea of the separation of media and advertising agencies by Charles Wigley, in the April 21, 2006 issue, and an article criticising the advertising campaign of InvestHK by...

  • LETTERS TO THE EDITOR. Green, Charles H.; Permut, Kate; Grusche, Paul; Rowley, Bruce // Advertising Age;1/16/2006, Vol. 77 Issue 3, p13 

    Several letters to the editor in response to previous issues including "Big Agencies: Change," in the January 9, 2006 issue and "Pick a Screen, Any Screen."

  • Letters to the Editor. Schultz, Don; Barr, Phyllis; Lunde, Ron // Advertising Age;8/12/2002, Vol. 73 Issue 32, p14 

    Presents letters to the editor referencing articles and topics discussed in previous issues. "Clarity Welcome on Promo Costs," which focused on promotion costs; "Lowered Expectations: Levi's Continues of Bad Ads," which focused on advertisements of Levi's.

  • Letters to the editor. MacLeod, Cat; Davis, Craig; Sall, Jeni // Marketing News;4/1/2005, Vol. 39 Issue 6, p10 

    Presents letters to the editor referencing articles and topics discussed in previous issues. "The Halo Effect," which focused on marketing strategies; "Sales Pitch Often Gets Lost in Ads' Creativity," which dealt with fundamental approach in promoting a product or service.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics