TITLE

From Broadway to skaters' T-shirts

PUB. DATE
April 1999
SOURCE
Advertising Age;4/19/1999, Vol. 70 Issue 17, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes different types of outdoor advertising medium offered by advertising agencies in the U.S. Truckside advertising from Seymour Outdoor can target specific media zones within a city, The company started February 1999 with Crunch fitness as its first advertising client. It operates only in New York metropolitan area and ma expand to other cities. Bathroom ads from Johnny Advertising are found in restaurants, nightclubs, bars, sports facilities and concert venues. The company places ad frames for local and national advertisers, usually positioned above urinals in men's rooms and behind the stall door in women's rooms.
ACCESSION #
18199956

 

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