the big push

April 1999
Advertising Age;4/19/1999, Vol. 70 Issue 17, p90
Trade Publication
The article describes a direct-to-consumer advertising spot for Pfizer's Zyrtec antiallergic drug from HMC/LLNS. Allergens pursue a woman into her apartment building in the advertisement. It all starts with a confrontation with a poodle in an elevator and spirals out of control from there, until the allergy sufferer takes the prescription remedy.


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