TITLE

F.Y.I

PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on the advertising industry in the U.S. as of April 5, 1999. Television advertising campaign launched by Mead Johnson & co. for its Boost nutritional supplement drinks and bars; Plans of Omnicom Group to acquire Zimmerman & Partners; Estimated number of employees laid off by PointCast.
ACCESSION #
18198819

 

Related Articles

  • Omnicom swoops for £10m Weapon7. Whitehead, Jennifer // Campaign;11/10/2006, Issue 45, p6 

    The article reports that Omnicom Corp. has agreed to buy the interactive television advertising agency Weapon7. The agency, set up in 2001, has developed several campaigns for different companies including Nissan Motor Co. Ltd., Coca-Cola Co. and Adidas Corp. Weapon7 has worked with Omnicom's...

  • PAN.  // B&T Weekly;8/17/2007, Vol. 57 Issue 2624, p36 

    The article criticizes the television advertising campaign for the Australia-based premium bread brand Helga created by advertising agency Whybin\TBWA. It was described to be a little awkward to watch which uses European stereotypes. Details about the campaign, the concepts and messages are...

  • Dell Warns Shoppers Away From Retailers. Wasserman, Todd // Adweek Eastern Edition;11/24/2003, Vol. 44 Issue 46, p8 

    Dell Computer Corp. has done away with its interns for this year's holiday-season TV ads, aiming directly at its competitors with humorous spots that paint the retail-buying process as stressful and costly. One of two commercials that broke last week via Omnicom Group Inc.'s DDB in Chicago,...

  • That's the story. Mark-Brown, Simon // AdMedia;Feb2006, Vol. 21 Issue 1, p34 

    Discusses the author's experience as a director of television commercials. Background on the production of the Firestone Direct campaign for Whybin\TBWA in 2005; Concept behind the commercial; Attitude towards working with advertising people.

  • AT DEADLINE.  // Crain's New York Business;2/11/2008, Vol. 24 Issue 6, p1 

    The article offers business news briefs from New York. There is a possibility that New York's three major airports will see reductions in flights if merger talks now under way lead to a combination of Continental Airlines with United Airlines and Northwest Airlines with Delta Air Lines. A new...

  • HOTLINE.  // Campaign;2/27/2004, Issue 9, p5 

    This article presents new briefs related to the advertising industry as of February 27, 2004. Nat West chief, Derek Wanless, has cast doubt on the effectiveness of Great Britain, Government's multimillion-pound campaigns on public health issues. The French ad giant Publias Groupe's departure...

  • Granada/Carlton merger creates IT challenge. Thomas, Daniel // Computer Weekly;10/14/2003, p10 

    The £ 4.5 bn merger of Carlton and Granada is projected to create at least £ 55 m worth of savings by combining the operations of the two ITV companies. However, analysts have said the IT integration could prove to be a challenge. The merger, which was cleared by the Competition Commission...

  • Yes, but no, but yes... the itv merger dilemma for advertisers. Smith, Stuart // Marketing Week;3/5/2009, Vol. 32 Issue 10, p20 

    The article presents the author's comments on the proposed merger of ITV PLC, a television broadcaster in Great Britain, with another company. According to the author, the merger will help ITV as it would emerge as a dominant force and would have a major share of the television advertising...

  • Labatt replaces Pale Ale campaign. Chiasson, Gail // Advertising Age;3/6/2006, Vol. 77 Issue 10, p15 

    This article reports on the decision of Labatt Breweries of Canada to bring back an earlier advertising campaign done by agency Colour in 1997 following the arrest of the star of its beer commercials on child-pornography charges. Labatt and its agency, Omnicom Group's Downtown Partners, Toronto,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics