TITLE

attitudes

PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the advertising campaigns launched by Procter & Gamble Co., which aims to reposition its Tide With Bleach washing powder, and Fieldcrest Cannon for its Royal Velvet bedsheet brand.
ACCESSION #
18198778

 

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