the big push

March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p58
Trade Publication
This article describes the television campaign created by Bozell Worldwide for Little Caesars Pizza in March 1999. The sport marking the 40th anniversary of the chain depicts the character as a single guy using a pizza deal to lure an attractive blonde into his Dodge Viper car. The commercial touts the chain's value positioning. The television, radio and point-of-purchase campaign also promotes a customer deal: two 12-inch pizzas with one topping and four Little Debbie dessert cakes for $11.97.


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