TITLE

attitudes

PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at the two advertising campaigns being shown in the U.S. The humorous television advertisement from Cellular One Inc. contrast age-old forms of communication, telepathy, smoke signals and jungle drums, with the modern alternative of a national cellular network. Subtitles translate the voiceless communications. Cellular One planned to spend more than half its annual $6 million to $10 million media budget during the NCAA playoffs. The print advertisement for M&M/Mars chocolates created by BBDO Worldwide, themed for the spring holiday and running in consumer magazines.
ACCESSION #
18196953

 

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