March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, p58
Trade Publication
This article looks at the two advertising campaigns being shown in the U.S. The humorous television advertisement from Cellular One Inc. contrast age-old forms of communication, telepathy, smoke signals and jungle drums, with the modern alternative of a national cellular network. Subtitles translate the voiceless communications. Cellular One planned to spend more than half its annual $6 million to $10 million media budget during the NCAA playoffs. The print advertisement for M&M/Mars chocolates created by BBDO Worldwide, themed for the spring holiday and running in consumer magazines.


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