Tough teacher put Buick boss on path to fitness

Jackson, Kathy
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM40
Trade Publication
This article shows the efforts Roger Adams, general marketing manager at Buick, to lose weight. He has busy days overseeing marketing and advertising at Buick. But he manages to exercise a minimum of 3 days a week. During the winter, he uses either a Nordic Track or a stationary bicycle while he watches television at home. Adams spends about 25 minutes on the activities at moderate intensity. He used to work out at very intense levels but dialed back after he learned his body burns fat more effectively by exercising at a lower intensity and lower heart rate. The diet he is started is controversial. It is an almost pure-protein-and-fat diet that calls for no more than 35 grams of carbohydrates, including fruits and vegetables.


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