TITLE

Olds sweetens its scramble

AUTHOR(S)
Jackson, Kathy
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on Oldsmobile Scramble golf event. The scramble, which has been hosted by the company since 1984, attracts more than 100,000 golfers annually from hundreds of communities throughout the U.S. Foursomes start at the local level, moving up to regional contests, where they team up with a pro. The final stop in 1999 is the national championship on October 6-10 at Walt Disney World in Orlando, Florida. There, about 300 five-person teams will compete for prizes of gift certificates and championship rings for the amateurs; the winning pro gets $30,000. Offering scramble events incentives to test-drive Oldsmobiles will help the division collect names for future contacts while measuring the effectiveness of the scramble.
ACCESSION #
18196824

 

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