TITLE

Many feel Saturn's pull

AUTHOR(S)
Buss, Dale D.
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article announces that the second homecoming event of Saturn Corp. will be held in July 1999 at its headquarters in Spring Hill, Tennessee. Among other events, homecoming participants will be able to test drive the redesigned 2000 Saturn automobile and the mid-sized LS sedan and wagon. They will also get the chance to ogle the special-edition Homecoming SL. The metallic-green car sports combination leather-and-cloth seats, a white instrument cluster and a black Saturn exterior logo. The company has booked more than 200,000 hotel rooms within 100 miles of Spring Hill. Joe Kennedy, vice president of sales and marketing for Saturn, expects another 150,000 or so attendees at homecoming-related events at the dealership level, some of which support the Special Olympics.
ACCESSION #
18196801

 

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