TITLE

Wanna know NOW? Machine can help

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the TrendTrak device from Dohring Co. The TrendTrak, which is about the size of a portable cash machine, lets participants push a button to respond to questions about everything from brand preference to their feelings about a promotion. Their choices are fed into a giant data bank. According to Doug Dohring, Dohring CEO, TrendTrak is quick, fun and an anonymous way to get information from consumers. Chevrolet has used the devices at concerts it has sponsored with country-western singer George Strait. Dohring claims TrendTrak is more cost-effective than the telephone and about equal to the cost of mail surveys, but much quicker. Clients pay about $5,000 to use five TrendTrak machines for four days, yielding about 1,000 interviews.
ACCESSION #
18196797

 

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