'American Snapshots' is a winner for Chevy

Bernstein, Marty
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM78
Trade Publication
This article focuses on the 1999 commercial introduced by Campbell-Ewald, Chevrolet's longtime agency, called American Snapshopts. It is part of the General Motors division's long-range plan to regain its position of dominance. And if the bow-tie brand's vehicle designs, styling, features and quality match the pace set by American Snapshots, it just might succeed in becoming number in car sales. It creates a distinct American image, attitude feeling and spirit for Chevrolet. It is a commercial, but it does not look or sound like a typical car commercial. The new music theme has a contemporary feeling without overpowering the message.


Related Articles

  • MUSIC & SOUND.  // SHOOT;9/21/2012, Vol. 53 Issue 8, p16 

    The article lists the top 10 music and sound tracks for television advertisements as of September 2012 which include "Camouflage" for Sprite soft drinks, "Ideologies" for Mars Inc.'s Twix snack bar, and "Bananas" for Amnesty International.

  • Euro ad puts Peugeot in front. Garrett, Jade // Campaign;08/27/99, Issue 34, p14 

    Reports on the leading television commercials selected by a cross-section of adult audiences in Great Britain from August 13-15, 1999. Dominance of car brands; Peugeot 306 car advertisement from Euro RSCG Wnek Gosper; Appeal of the Fiat Punto car spot by D'Arcy to broad range of jurors.

  • PRODUCTION GUEST REVIEW.  // Advertising Age's Creativity;Jun2001, Vol. 9 Issue 5, p39 

    Evaluates various television commercials in the United States, compiled in June, 2001. 'Subway' for the chocolate bar Snickers; 'Start the Commotion' for the Mitsubishi automobile; 'Aqueduct' by Volkswagen.

  • Napa Auto Parts Sings a New Tune. Wasserman, Todd // Brandweek;2/15/2010, Vol. 51 Issue 7, p5 

    The article focuses on the use of music in television advertising for Napa Auto Parts created by the advertising agency Kaplan Thaler Group.

  • WHAT'S THAT SONG? Greenblatt, Leah // Entertainment Weekly;6/20/2008, Issue 998, p67 

    The article lists the songs played during four television commercials including "It's Love," by Chris Knox, "Lil' King Kong," by Simple Kid, and "The Yeah Yeah Yeah Song," by the Flaming Lips.

  • WHAT'S THAT SONG? Greenblatt, Leah // Entertainment Weekly;4/25/2008, Issue 988/989, p119 

    The article lists several songs featured in television commercials including "We're All in This Together" by Ben Lee, "Doing It Right" by The Go! Team, and "Happy All the Time by The Flatmates.

  • Stop the Music. Waldman, Marvin // Adweek Eastern Edition;12/4/2000, Vol. 41 Issue 49, p18 

    Comments on the use of iconic music as background for television commercials. Reasons of advertising agencies for suggesting commercials based on well-known songs; Connection between the original meaning of songs and products advertised.

  • What the Beatles knew. Shapiro // SHOOT;01/19/96, Vol. 37 Issue 3, p4 

    Focuses on the use of music in television advertising. Continuing desire of the Beatles for new and exciting sounds; Examination of the details of a :30 music track.

  • The language of music. Barton, Hugh // SHOOT;09/17/99, Vol. 40 Issue 37, p4 

    Discusses how the use of music can capture the essence of a television commercial that will make it understandable to a wide range of audiences. Ability of creatives to create something memorable and special through the use of music; Language of music to convey clarity.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics