TITLE

'American Snapshots' is a winner for Chevy

AUTHOR(S)
Bernstein, Marty
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the 1999 commercial introduced by Campbell-Ewald, Chevrolet's longtime agency, called American Snapshopts. It is part of the General Motors division's long-range plan to regain its position of dominance. And if the bow-tie brand's vehicle designs, styling, features and quality match the pace set by American Snapshots, it just might succeed in becoming number in car sales. It creates a distinct American image, attitude feeling and spirit for Chevrolet. It is a commercial, but it does not look or sound like a typical car commercial. The new music theme has a contemporary feeling without overpowering the message.
ACCESSION #
18196788

 

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