TITLE

Yes, Virginia, there is a Jeep camp

AUTHOR(S)
Lico, Nick
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that DaimlerChrysler has decided to move its Camp Jeep outing from Colorado to Arlington, Virginia in 1999. Although the Rocky Mountain setting near Vail, Colorado was gorgeous, nearly a quarter of the participants indicated they wanted to be east of the Mississippi. The event have a lot of activities for kids, including paintball, rock climbing and craft workshops, according to Lou Bitoni, direct marketing manager for the brand. Jeep 101 events demonstrate how to use the Jeeps off-road. The Jeep 101 programs have become so popular they will be held in 22 cities this year, up from five cities two years ago.
ACCESSION #
18196781

 

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