Toyota sees Goody as juicy gumdrop

Vettraino, Jeff
March 1999
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM6
Trade Publication
The article deals with the decision of Toyota to venture into NASCAR sponsorship in 1999. NASCAR has been the very definition of all-American auto racing for 50 years. Toyota is no stranger to auto racing. But NASCAR is a big step--even though Toyota's first entry is aimed at one of the lesser-known venues of NASCAR. This year, Toyota wants to campaign cars that look like Toyota Celica coupes in Goody's Dash, a NASCAR series with 19 or 20 races confined primarily to the southeast. According to Les Unger, national motorsports manager at Toyota Motor Sales U.S.A. Inc., the company's bid to join Goody's Dash has been well received by NASCAR.


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