TITLE

Hey, aren't you the olive oil guy?

AUTHOR(S)
Jackson, Kathy
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the promotion efforts of former Chrysler Chairman Lee Iacocca on electric bicycles in 1999. EV Global Motors, which he founded in Los Angeles, California in 1997, began selling $1,000 E-bikes through 65 car dealers in February 1999. Iacocca, who helped change Chrysler's image using massive ad and marketing campaigns, is trying to reach the 32 million Americans over age 50. But he is trying to do a lot with a little. He is budgeting only $50 a bike for marketing. The company is also studying ways to use the Internet to back up dealers and is looking at home shopping as well. Iacocca claims he is trying to complement cars and trucks, not replace them.
ACCESSION #
18196763

 

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