TITLE

NBA fouls out

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
March 1999
SOURCE
Advertising Age;3/29/1999, Vol. 70 Issue 13, pAM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the 1999 season strike in the National Basketball Association has prevented Toyota commercials from being broadcast. So the automaker moved the resulting $1.8 million advertising surplus to other NBC programs to help launch its Tundra full-sized pickup in June 1999. Toyota had already earmarked about 10 percent more spending in 1999, with much of it going to the Tundra, a vehicle it considers critical to its long-term strategy. The company makes its network buys up front, then allocates its ads as necessary to target specific buyers. Such flexibility is a plus, according to David Pelliccioni, vice president of marketing for Toyota Motor Sales U.S.A. Inc.
ACCESSION #
18196762

 

Related Articles

  • NBC guarantees viewers to Toyota. Rechtin, Mark // Automotive News;7/24/2006, Vol. 80 Issue 6213, p3 

    The article presents information about an agreement between Toyota Motor Sales U.S.A. Inc. and National Broadcasting Co. Inc. about Toyota's television commercials on the network's channels. As part of the agreement, IAG Research will ask viewers whether they watch television programs with...

  • Toyota launches 4th qtr. marketing blitz. Jackson, Kathy // Automotive News;10/5/2009, Vol. 84 Issue 6380, p4 

    The article focuses on the new advertising spending plans of Toyota Motor Corp. in order to boost sales in the fourth quarter of 2009. It states that Toyota Motor Sales USA Inc. plans to spend 1 billion dollars on a marketing blitz during the fourth quarter. According to Paul Atkinson, dealer...

  • UK TV advertising spend to decrease in second quarter. McCabe, Maisie // Campaign;4/26/2013, p8 

    The article reports on the warning of media agency buyers regarding its estimates on around 5 percent year on year decrease of the TV advertising market in Great Britain in the second quarter of 2013.

  • The Month: Stat of the Month - 46.8%.  // Campaign Asia-Pacific;Oct2014, p1 

    TV's share of overall adspend in China, 2014 (the first drop below 50 per cent)

  • Toyota launches youth 'Revolution.' Guilford, Dave // Advertising Age;9/27/1999, Vol. 70 Issue 40, p42 

    This article reports on the advertising campaign of Toyota Motor Sales USA as of September 1999. TV advertisements developed by Saatchi & Saatchi for the carmaker and valued at $25 million began airing with the 45-second spot Revolution showing the Echo subcompact, the Celica sport coupe and the...

  • Fast thinking.  // Advertising Age;4/7/1997, Vol. 68 Issue 14, p49 

    This article describes a television advertising spot by Toyota Motor Sales USA for its Lexus Coupe automobile.

  • Ford, Toyota boost upfront ad spending. Stein, Jason // Automotive News;6/14/2004, Vol. 78 Issue 6098, p8 

    Ford Motor Co. and Toyota Motor Sales U.S.A. Inc. are pumping much more money into television (TV) advertising for next season. Cable and broadcast networks sell nearly 80 percent of their advertising time during the annual upfront negotiations, which are concluding. The automobile maker spent a...

  • NBA Ads Try To Woo Viewers. DeSalvo, Kathy // SHOOT;01/29/99, Vol. 40 Issue 4, p1 

    Reports on the launch of television advertisements by the National Basketball Association (NBA) and several NBA teams in an effort to win back fans who may have been turned away by the 1998-99 lockout. Ads' emphasis on the beauty of the game; Chicago Bulls advertisement created by DiMeo & Co.;...

  • NO BYPASS IN HEARTLAND. Friedman, Wayne // Variety;1/28/2013, Vol. 429 Issue 11, p33 

    The article examines television program syndication finance. The importance of such programs in advertising media planning is considered, particularly how television viewers are more likely to watch syndicated programs when they are broadcast rather than by using digital video recorders (DVR),...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics