TITLE

McDonald's pitch is tweaked for 'tweens'

PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on an advertising campaign created by Leo Burnett USA for the french fries product of McDonald's Corp. in February 2000.
ACCESSION #
18192652

 

Related Articles

  • Burnett places order for McDonald's buying.  // Advertising Age;4/1/1996, Vol. 67 Issue 14, p2 

    The article reports on the efforts of Leo Burnett USA to acquire McDonald's 150 million dollar advertising account in the United States.

  • Ad of the Day: McDonald's All-Day Breakfast Is Here, and People Are Losing Their Minds. Nudd, Tim // Adweek;10/7/2015, p1 

    A review is offered of the advertising campaign "All-Day Breakfast" created by the Leo Burnett advertising agency for the fast food restaurant chain operator McDonald's all-day breakfast launches.

  • McDonald's puts Christmas Day ad in the hands of the great British public. Vizard, Sarah // Marketing Week (Online Edition);12/25/2015, p1 

    The article reports that fast food chain McDonald Corp. launched the Christmas campaign, which is created by Leo Burnett Co. Inc. from London, England. It featured a young family making a long car journey just before Christmas Day, breaking up the trip with a visit to McDonald. It ended with a...

  • McDonald's unveils summer TV spots. Hall, Emma // Campaign;08/06/99, Issue 31, p4 

    Reports on fastfood restaurant firm McDonald's' launch of its 1999 summer television advertising campaign developed by agency Leo Burnett. Details of the television advertisements.

  • New York rapper touts U.K. McD's. Hall, Emma; Wentz, Laurel // Advertising Age;10/13/2003, Vol. 74 Issue 41, p18 

    The article presents information on a television advertising campaign created by Publicis Groupe's Leo Burnett Worldwide for McDonald's Corp. in Great Britain. As countries around the world adapt the campaign of McDonald's Corp., Leo Burnett Worldwide broke a spot featuring a miserly New York...

  • McD's feels the love--but why! MacArthur, Kate // Crain's Chicago Business;3/20/2006, Vol. 29 Issue 12, p22 

    The article reports that some 50 million customers are thundering through McDonald's, 2 million more per day than when its "I'm lovin' it" advertising campaign launched two years ago. Determining just how much of that traffic is generated by the advertising or myriad other promotional pushes and...

  • Untitled.  // Media: Asia's Media & Marketing Newspaper;3/10/2006, p2 

    The article reports that McDonald's Corp. has launched a TV-led campaign in Australia showcasing its Deli Choices Rolls and to launch the new roast beef and BBQ sauce flavors. In the advertisements, two characters have an adventure in a food fantasyland, which turns out to be part of their...

  • McDonald's introduces Chicken Selects in N.Y.  // Advertising Age;9/8/1997, Vol. 68 Issue 36, p43 

    The article reports on the New York regional advertising campaign by McDonald's Corp. for its product Chicken Selects. Point-of-purchase materials describe the McNugget as crispy, tender cuts of whole chicken breast. Arnold Communications handles the launch with creative from Leo Burnett USA.

  • The Work: New Campaigns - The Region.  // Media: Asia's Media & Marketing Newspaper;2/9/2007, p75 

    The article presents information on new advertising campaigns created for several companies in Asia. A campaign for McDonald's Corp. has been created by creative agency Leo Burnett Sydney for its project Pasta Zoo Happy Meal. The campaign targets at children and parents alike. Creative agency...

  • Plush politics.  // Advertising Age;10/23/2000, Vol. 71 Issue 44, p90 

    The article describes the television advertising campaign for McDonald's Corp., created by Leo Burnett USA Inc. The ad, scheduled to run for three weeks beginning October 25, 2000, features an election-theme Teeny Beanies promotion to keep customers from voting no with their feet. It features...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics