Lippe, Dan; Graening, Susan; Thompson, Stephanie; Neff, Jack; Goetzl, David
March 2000
Advertising Age;3/20/2000, Vol. 71 Issue 12, p8
Trade Publication
This section focuses on news briefs related to the advertising industry in the U.S. as of March 20, 2000. Eight sponsors signed integrated advertising packages for reality television series Survivor, a joint effort of CBS Broadcasting Inc. and Mark Burnett, creator of Discovery Channel's Eco Challenge. Reebok International Ltd. is official footwear and apparel supplier. The other sponsors are Pontiac Aztek, U.S. Army, Schering-Plough Corporation's Dr. Scholl's, Target Corp., Anheuser-Busch Cos. Incorporated's Bud Light and Ericsson Inc., and BBDO split a sponsorship between Visa International Inc. and Frito-Lay Incorporated's Doritos. The Council on American-Islamic Relations complained a radio spot for the Bacon-Cheddar Whopper, from Burger King (BK) Corp., was offensive to Muslims. Lowe Lintas & Partners Worldwide in New York City, created the commercial. BK pulled the spot and said it would rewrite it, including renaming the character. Rumors circulating among agencies and employees of Procter & Gamble Co. about an emergency board meeting had some wondering if recent troubles would cost chairman and CEO Durk Jager his job. Turns out the board did meet, but in a regularly scheduled session and nobody is pulling the rip cord on a golden parachute just yet. Viagra's Valentine's day spot didn't last much longer than a dozen roses. The U.S. Food and Drug Administration ordered the advertisement from New York shop Cline, Davis & Mann yanked, alleging it was overly suggestive about the pill's ability to improve one's love life.


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