TITLE

Frog relying on lead-in lineage

AUTHOR(S)
Schneider, Michael
PUB. DATE
August 2005
SOURCE
Daily Variety;8/29/2005, Vol. 288 Issue 40, pA12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the strategy of Warner Bros. Television in launching new television programs in the U.S. Move of the network to launch newcomer behind established veterans; Efforts of the network for better ratings for its programs; Decision of the network to air programs that boast multigenerational casts.
ACCESSION #
18191654

 

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