Health and fitness trend blossoms into a way of life

Diaz, Ann-Christine P.
March 2000
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps14
Trade Publication
This article focuses on the growth in the advertising pages and circulation of fitness publications in the U.S. as of March 2000. The growth is attributed to consumers' interest in their diets and exercise regimens. According to Sumir Husni, professor of journalism at the University of Mississippi, general lifestyle publications, including men's books, have increased their fitness content. However, Husni stated that as the number of magazines increase, specialization has decreased. He points to the success of Conde Nast Publication's Women's Sports & Fitness since it added more fitness-related content. It increased from a rate base of 475,000 in 1999 to 650,000 as of the month. Other titles enjoying the category's growth include Shape, from Weider Publications. It raised its rate base to 1.5 million in January.


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