TITLE

Personal finance gets crowded

PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, special section ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the growth in the circulation of personal finance books and magazines in the U.S. as of March 2000. These includes Bloomberg Personal Finance, Family Money, Individual Investor, Smart Money, Worth and Your Money. The books that increased their circulation includes Kiplinger's Personal Finance and Money. According to Steven Swartz, president-CEO and editor in chief of SmartMoney, personal finance magazines are attracting well-educated consumers and they also appreciate a lighter approach to financial matters. Swartz points to the growing circulation of SmartMoney, a joint venture of Hearst Magazines and Dow Jones & Co. In the second-half of 1999, its circulation increased to 5.2 per cent. Also, its advertising pages increased to 7.1 per cent according to Publishers Information Bureau.
ACCESSION #
18190993

 

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