TITLE

Adages

AUTHOR(S)
Lippe, Dan; Bulik, Beth Snyder; Petrecca, Laura; Cuneo, Alice Z.; Britt, Bill
PUB. DATE
February 2000
SOURCE
Advertising Age;2/14/2000, Vol. 71 Issue 7, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs concerning the advertising business as of February 2000. Information on the advertising campaign created by Goodby, Silverstein & Partners for Pacific Bell; Acquisition of British studio Hammer Films Productions by Charles Saatchi and a private consortium of media and entertainment entrepreneurs; Marketing plan of Sweet Logo, a specialist in complimentary confection advertising, to promote the television series "Grapevine."
ACCESSION #
18190651

 

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