Lippe, Dan; Bulik, Beth Snyder; Petrecca, Laura; Cuneo, Alice Z.; Britt, Bill
February 2000
Advertising Age;2/14/2000, Vol. 71 Issue 7, p8
Trade Publication
Presents news briefs concerning the advertising business as of February 2000. Information on the advertising campaign created by Goodby, Silverstein & Partners for Pacific Bell; Acquisition of British studio Hammer Films Productions by Charles Saatchi and a private consortium of media and entertainment entrepreneurs; Marketing plan of Sweet Logo, a specialist in complimentary confection advertising, to promote the television series "Grapevine."


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