TITLE

Presidential campaigning dominates news

AUTHOR(S)
Mandese, Joe
PUB. DATE
March 2000
SOURCE
Advertising Age;3/13/2000, Vol. 71 Issue 11, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on several Internet-related marketing events in the U.S. which attracted media's attention in February 2000. Disputes concerning presidential campaign advertising emerged as the biggest story of the month. Though the primary-focused advertisements were regional in nature, it began to take on a national focus among the SPINdex sample of influential media outlets. Internet marketing stories ranked as the second through fifth spots on the SPINdex chart, with computer security hacking on e-commerce sites especially winning attention. A series of online privacy-related issues also attracted media's attention such as DoubleClick's suggestion that it would begin linking user profile data on actual consumer names, and the emerging economy of business-to-business online marketing.
ACCESSION #
18190209

 

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