TITLE

attitudes

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents information on new print advertisements launched in the U.S. in March 1999. Bacardi & Martin USA celebrates the nightlife in a new print execution for fast-growing Bacardi Limon citrus rum. The popularity of Limon helped boost sales of the Bacardi rum family by 2.4 percent in 1998 to 6.8 million cases, making it the biggest spirit brand in the U.S. On the other hand, Sara Lee Corporation's Bali brand launches campaign under the tag Let Bali embrace you in March publications and select phone kiosks in the consumer market in New York City.
ACCESSION #
18188902

 

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