Declaration of InTERdependence

Baumgartner, Jeff
September 2005
CED;Sep2005, Vol. 31 Issue 9, p16
Trade Publication
The article focuses on the topics discussed in the annual Cable and Telecommunications Associations for Marketing (CTAM) summit held in Philadelphia, Pennsylvania in the month of July 2005. With subjects ranging from video on demand, to digital video recording, Internet Protocol television and portable and mobile media, showgoers might have believed that they had stumbled into a conference that majors in widgets and technology. Although new and emerging cable services served as primary discussion points, the panels that are true to the aim of CTAM, covered their marketing and operational impact, rather than just the nuts and bolts of the technology behind them. Another key subject at the confab was wireless, a service that will help cable attain the coveted "grand slam" or "quad-piay" or whatever term ends up sticking. INSET: Roberts: Cable is on the upswing.


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