Cable wins some, but still loses where it hurts

Baumgartner, Jeff
September 2005
CED;Sep2005, Vol. 31 Issue 9, p3
Trade Publication
The article discusses the results of the annual Residential Cable/Satellite Television Satisfaction Study which brings a classic case of god/bad news for the cable industry in the U.S. On the good side, operators appear to be doing a much better job on customer satisfaction, but that trend has not translated into better cable subscriber retention numbers. Despite the fact that it continues to sap subs from cable, cable television network DBS is going in the exact opposite direction on the customer satisfaction index. The numbers show that cable still has a lot of room for improvement. Plus, the industry needs to avoid public black eyes that can erase the progress made.


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