TITLE

Herbal tea maker steeps new line

AUTHOR(S)
O'Neal, Nan
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Celestial Seasonings is introducing a new line of caffeinated teas, and in October drops TV spots featuring actress Mariette Hartley in favor of radio and print as of August 1990. The new Distinctive Teal line will be rolled out nationally by fall. The line includes four new caffeinated varieties: lemon, mint, orange spice and raspberry; one new decaffeinated flavor, orange spice; and three repackaged caffeinated teas, Extraordinary Earl Grey, Classic English Breakfast and Cinnamon Vienna. The change in ad strategy comes after the April move of Celestial Seasonings' $5 million account to Goldberg Moser O'Neill, San Francisco, from Foote, Cone & Belding, Chicago. Celestial Seasonings claims 50% of the $100 million specialty tea market.
ACCESSION #
18180514

 

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