C-Store Exotic

Master, Melissa
August 2005
Convenience Store News;8/29/2005, Vol. 41 Issue 11, p53
Trade Publication
The article discusses the new foodservice trends and menu items that appeal to Hispanics and Asian-Americans and can foster loyalty and boost sales among those groups. Spicing up menu can make stores a destination for other customer groups too. Jodi Laird learned that lesson when she began offering taquitos and egg rolls in a Hop'n Sack in Pumpkin Center, Oklahoma. Manager of one store in the Lawton, Oklahoma-based 11-store chain, Laird has seen her foodservice sales increase from $3,500 per week to about $5,100 since she introduced the Spicy dishes.


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