TITLE

Army's new agency recruit will have two-year tour of duty

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
August 2005
SOURCE
Advertising Age;8/15/2005, Vol. 76 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reissuance of a request for proposals for the U.S. Army's advertising contract in 2005. Total amount to be spent by the Army on marketing over five years; Reason for offering a two-year deal with advertising agencies; Cause of the postponement of the Army's advertising account review in April 2005.
ACCESSION #
18156012

 

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